Botanical Garden, Conservatory & Arboretum Schema Markup (JSON-LD)
Structured data for public botanical gardens, living plant arboretums, glass conservatories, and ecological nature reserves, modeling admission fees, seasonal blooming schedules, and guided grounds tours.
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Production JSON-LD Code Block
Embed this structured data block directly into your HTML <head> or framework layout template.
{
"@context": "https://schema.org",
"@type": "TouristAttraction",
"@id": "https://example.com/gardens/magnolia-arboretum#gardens",
"name": "Magnolia Botanical Gardens & Living Arboretum",
"description": "55-acre living botanical conservatory featuring Japanese maple groves, rare orchid greenhouses, seasonal cherry blossom trails, and educational horticultural workshops.",
"telephone": "+1-404-555-0133",
"priceRange": "$$",
"isAccessibleForFree": false,
"touristType": [
"Nature Lovers",
"Botanists & Horticulturists",
"Families",
"Photographers"
],
"address": {
"@type": "PostalAddress",
"streetAddress": "1345 Piedmont Avenue NE",
"addressLocality": "Atlanta",
"addressRegion": "GA",
"postalCode": "30309",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 33.7904,
"longitude": -84.3732
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "09:00",
"closes": "18:00"
}
],
"offers": {
"@type": "Offer",
"name": "General Garden Admission",
"price": "22.95",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"url": "https://example.com/gardens/magnolia-arboretum/tickets"
}
}Typed Properties Specification (7 Fields)
Key Schema.org properties and sub-objects required to qualify for rich snippet treatment in Google Search.
| Property | Expected Type | Status | Description & Example |
|---|---|---|---|
| name | Text | Required | Official institutional name of the botanical garden or arboretum. e.g. Magnolia Botanical Gardens & Living Arboretum |
| touristType | Text | Required | Visitor profiles catered to (e.g., Nature Lovers, Photographers). e.g. Nature Lovers, Horticulturists |
| offers | Offer | Required | Day-pass ticket admission pricing and online ticketing URL. e.g. Adult admission ticket: $22.95 USD |
| isAccessibleForFree | Boolean | Required | Indication whether grounds are free or paid entry. e.g. false |
| address | PostalAddress | Required | Street location address of the garden visitor center. e.g. 1345 Piedmont Avenue NE, Atlanta, GA 30309 |
| openingHoursSpecification | OpeningHoursSpecification | Required | Garden visiting hours (including closed maintenance days). e.g. Tue-Sun 09:00-18:00 (Closed Mon) |
| geo | GeoCoordinates | Required | Exact coordinates for visitor parking and ticketing gate. e.g. 33.7904, -84.3732 |
Google Search Console Pitfalls & Critical Warnings
Avoid these 3 common validation traps, parser errors, and algorithmic policy penalties when deploying TouristAttraction schema.
Treating Paid Botanical Garden as Public City Park
Using `@type: Park` without `offers` or `isAccessibleForFree: false` gives users the impression that entry is free and open 24/7.
Use `TouristAttraction` or `Park` with explicit `isAccessibleForFree: false` and `offers`.
Omission of Seasonal Maintenance Closure Days
Failing to exclude closed Mondays for groundskeeping leads to search engines showing 'Open now' on maintenance days.
Accurately omit closed weekdays from `OpeningHoursSpecification`.
Missing Direct Ticket Purchase Link
Failing to provide a direct URL to buy timed-entry passes reduces conversion from Knowledge Panel rich cards.
Provide direct booking engine URL in `offers.url`.
Recommended Implementation Scenarios
Related Schema Blueprints
Explore complementary structured data blueprints across the Local Business cluster.
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Displayed below main page header or above the tool container. • Zero CLS Container