Domain Name Registration & TLD Registrar Schema Markup (JSON-LD)
Structured data for ICANN-accredited domain name registrars, TLD registrations (.com, .io, .ai), DNS management, WHOIS privacy protection, and annual renewal pricing.
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Production JSON-LD Code Block
Embed this structured data block directly into your HTML <head> or framework layout template.
{
"@context": "https://schema.org",
"@type": "Service",
"@id": "https://example.com/domains/com-registration#service",
"name": ".COM Domain Name Registration & DNS Management",
"description": "ICANN-accredited annual .COM top-level domain registration with free WHOIS privacy protection, DNSSEC security, automated SSL, and premium anycast DNS.",
"serviceType": "Domain Name Registration",
"provider": {
"@type": "Organization",
"name": "Apex Domain Registry Inc.",
"url": "https://example.com"
},
"offers": {
"@type": "Offer",
"name": "Annual .COM Domain Registration",
"price": "10.99",
"priceCurrency": "USD",
"unitText": "ANN",
"availability": "https://schema.org/InStock"
}
}Typed Properties Specification (6 Fields)
Key Schema.org properties and sub-objects required to qualify for rich snippet treatment in Google Search.
| Property | Expected Type | Status | Description & Example |
|---|---|---|---|
| name | Text | Required | Official TLD domain registration service name (e.g. .COM Domain Registration). e.g. .COM Domain Name Registration & DNS Management |
| serviceType | Text | Required | Category of registry service ('Domain Name Registration', 'Domain Transfer'). e.g. Domain Name Registration |
| provider | Organization | Required | ICANN-accredited registrar or domain reseller. e.g. { "@type": "Organization", "name": "Apex Domain Registry Inc." } |
| offers | Offer | Required | Annual first-year registration or transfer fee, currency, and unitText (ANN). e.g. { "@type": "Offer", "name": "Annual .COM Domain Registration", "price": "10.99", "unitText": "ANN" } |
| description | Text | Recommended | Summary of included registrar perks like free WHOIS privacy, DNSSEC, and email forwarding. e.g. ICANN-accredited annual .COM top-level domain registration with free WHOIS... |
| termsOfService | URL | Recommended | Direct URL to ICANN domain registration agreement. e.g. https://example.com/legal/domain-agreement |
Google Search Console Pitfalls & Critical Warnings
Avoid these 3 common validation traps, parser errors, and algorithmic policy penalties when deploying Service schema.
Failing to Disclose First-Year Intro vs Renewal Pricing
Advertising a $0.99 promo rate without disclosing the standard $15.99 renewal rate violates Google consumer price accuracy standards.
Disclose standard annual renewal rates clearly in offer description.
Missing Annual unitText (ANN) on Domain Fees
Omitting unitText: 'ANN' causes search engines to display annual domain renewals as monthly rates.
Declare unitText: 'ANN' on all domain registration offers.
Omitting Free WHOIS Privacy Inclusions
Domain buyers heavily filter for registrars providing free privacy protection; omitting this feature loses registrations to competitors.
Highlight free WHOIS privacy in name and description.
Recommended Implementation Scenarios
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