Escape Room & Immersive Puzzle Adventure Schema Markup (JSON-LD)
Structured data for escape rooms, immersive puzzle adventures, and interactive mystery experiences, detailing room themes, difficulty ratings, 60-minute durations, group capacities, and bookings.
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Production JSON-LD Code Block
Embed this structured data block directly into your HTML <head> or framework layout template.
{
"@context": "https://schema.org",
"@type": "EntertainmentBusiness",
"@id": "https://example.com/escape/cipher-quest#venue",
"name": "Cipher Quest Immersive Escape Room Adventures",
"description": "Top-rated immersive escape room center offering 5 cinematic mystery rooms with high-tech props, Hollywood-grade set design, and 60-minute puzzle challenges for 2 to 8 players.",
"telephone": "+1-206-555-0184",
"priceRange": "$$",
"address": {
"@type": "PostalAddress",
"streetAddress": "400 Pine Street, Suite 300",
"addressLocality": "Seattle",
"addressRegion": "WA",
"postalCode": "98101",
"addressCountry": "US"
},
"amenityFeature": [
{
"@type": "LocationFeatureSpecification",
"name": "5 Private Cinematic Escape Rooms (No Strangers)",
"value": true
},
{
"@type": "LocationFeatureSpecification",
"name": "60-Minute Game Duration with Dedicated Game Master",
"value": true
},
{
"@type": "LocationFeatureSpecification",
"name": "Difficulty Rating: Medium to Expert",
"value": true
}
],
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "11:00",
"closes": "23:00"
}
],
"offers": {
"@type": "Offer",
"name": "Private Room Admission (Per Player)",
"price": "36",
"priceCurrency": "USD"
}
}Typed Properties Specification (7 Fields)
Key Schema.org properties and sub-objects required to qualify for rich snippet treatment in Google Search.
| Property | Expected Type | Status | Description & Example |
|---|---|---|---|
| name | Text | Required | Official escape room entertainment business name. e.g. Cipher Quest Immersive Escape Room Adventures |
| address | PostalAddress | Required | Physical street address of the escape room venue. e.g. { "@type": "PostalAddress", "streetAddress": "400 Pine Street...", ... } |
| telephone | Text | Required | Front desk phone line for private bookings and corporate team events. e.g. +1-206-555-0184 |
| amenityFeature | Array<LocationFeatureSpecification> | Required | Room themes, private booking guarantees (no public mixing), puzzle difficulty, and time limits. e.g. [{ "@type": "LocationFeatureSpecification", "name": "5 Private Cinematic Escape Rooms...", "value": true }] |
| openingHoursSpecification | Array<OpeningHoursSpecification> | Required | Venue operational hours for daily game sessions. e.g. [{ "@type": "OpeningHoursSpecification", "opens": "11:00", "closes": "23:00" }] |
| offers | Offer | Required | Per-player game admission fee, private room buyout pricing, and corporate packages. e.g. { "@type": "Offer", "name": "Private Room Admission (Per Player)", "price": "36", "priceCurrency": "USD" } |
| priceRange | Text | Recommended | Per-player price tier indicator ($$). e.g. $$ |
Google Search Console Pitfalls & Critical Warnings
Avoid these 3 common validation traps, parser errors, and algorithmic policy penalties when deploying EntertainmentBusiness schema.
Confusing Private Bookings with Public Mixed Group Play
Failing to state whether groups play privately or are paired with strangers is the #1 complaint in escape room reviews.
Explicitly state 'Private Room Guarantee' in amenityFeature and description.
Missing Minimum / Maximum Player Capacity
Failing to specify 2-8 player limits leads to booking cancellations from groups that are too large or too small.
Include player group capacity in description and amenityFeature.
Omitting Game Duration (60 Minutes)
Failing to state the game duration confuses visitors scheduling multi-activity evenings.
Specify '60-Minute Game Duration' in structured amenities.
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