Freight Shipping Brokerage & Logistics Service Schema Markup (JSON-LD)
Structured data for freight brokerage firms, third-party logistics (3PL) providers, intermodal freight forwarders, and full truckload (FTL/LTL) carriers, modeling cargo types, shipping routes, and logistics catalogs.
Displayed below main page header or above the tool container. • Zero CLS Container
Production JSON-LD Code Block
Embed this structured data block directly into your HTML <head> or framework layout template.
{
"@context": "https://schema.org",
"@type": "ProfessionalService",
"@id": "https://example.com/logistics/apex-freight#brokerage",
"name": "Apex Intermodal Freight Brokerage & 3PL Logistics",
"description": "Licensed nationwide freight brokerage offering full truckload (FTL), less-than-truckload (LTL), temperature-controlled reefer shipping, and port drayage logistics management.",
"telephone": "+1-800-555-0195",
"priceRange": "$$$$",
"areaServed": [
{
"@type": "Country",
"name": "United States"
},
{
"@type": "Country",
"name": "Canada"
},
{
"@type": "Country",
"name": "Mexico"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "100 South Wacker Drive, Suite 1800",
"addressLocality": "Chicago",
"addressRegion": "IL",
"postalCode": "60606",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 41.8796,
"longitude": -87.6372
},
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Freight Logistics & Transportation Services",
"itemListElement": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Full Truckload (FTL) & Flatbed Freight Dispatch",
"description": "Nationwide dry van, flatbed, step deck, and oversized load freight coordination"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Refrigerated Reefer Cold Chain Logistics",
"description": "Temperature-controlled pharmaceutical and perishable food freight transit with real-time telematics"
}
}
]
}
}Typed Properties Specification (7 Fields)
Key Schema.org properties and sub-objects required to qualify for rich snippet treatment in Google Search.
| Property | Expected Type | Status | Description & Example |
|---|---|---|---|
| name | Text | Required | Official legal corporate name of the logistics brokerage. e.g. Apex Intermodal Freight Brokerage & 3PL Logistics |
| areaServed | Country | AdministrativeArea | Required | Countries and cross-border corridors served by freight networks. e.g. United States, Canada, Mexico |
| hasOfferCatalog | OfferCatalog | Required | Structured catalog of transportation modes (FTL, LTL, Reefer, Intermodal). e.g. Freight Logistics & Transportation Services |
| priceRange | Text | Required | B2B commercial billing tier ($$$$ for enterprise enterprise contracts). e.g. $$$$ |
| address | PostalAddress | Required | Corporate brokerage dispatch headquarters address. e.g. 100 South Wacker Drive, Chicago, IL 60606 |
| telephone | Text | Required | Toll-free 24/7 carrier tracking and shipper quote hotline. e.g. +1-800-555-0195 |
| geo | GeoCoordinates | Recommended | Headquarters coordinates for corporate knowledge card mapping. e.g. 41.8796, -87.6372 |
Google Search Console Pitfalls & Critical Warnings
Avoid these 3 common validation traps, parser errors, and algorithmic policy penalties when deploying ProfessionalService schema.
Confusing Local Delivery with Continental Freight Logistics
Restricting `areaServed` to a single local town when the brokerage manages interstate North American supply chains.
Specify national and continental `Country` entities in `areaServed`.
Omission of Specialized Modes (Reefer, Flatbed, Hazmat)
Using generic 'shipping' terms without detailing specific freight modes limits organic keyword capture for specialized cargo.
Enumerate transportation modes in `hasOfferCatalog`.
Missing Corporate Entity ID in Multi-Branch Logistics
Failing to provide stable `@id` URI causes entity disambiguation problems between regional terminals and main headquarters.
Use canonical URI in `@id` property across all branches.
Recommended Implementation Scenarios
Related Schema Blueprints
Explore complementary structured data blueprints across the Organization & Identity cluster.
Commercial General Contractor & Construction Management Schema Markup (JSON-LD)
Heavy Machinery & Construction Equipment Rental Schema Markup (JSON-LD)
B2B Volume Tier Wholesale Pricing Schema Markup (JSON-LD)
Mobile Crane Rental & Heavy Rigging Service Schema Markup (JSON-LD)
Displayed below main page header or above the tool container. • Zero CLS Container