MedicalBusiness & Clinic Schema (JSON-LD Blueprint)
Healthcare structured data for outpatient clinics, urgent care centers, and medical practices with specialty certifications and hospital affiliations.
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Production JSON-LD Code Block
Embed this structured data block directly into your HTML <head> or framework layout template.
{
"@context": "https://schema.org",
"@type": "MedicalBusiness",
"name": "Horizon Integrated Medical Center",
"medicalSpecialty": "https://schema.org/PrimaryCare",
"telephone": "+1-312-555-0190",
"url": "https://omniseotools.com/demo/clinic",
"priceRange": "$",
"isAcceptingNewPatients": true,
"address": {
"@type": "PostalAddress",
"streetAddress": "300 N Michigan Avenue, Suite 400",
"addressLocality": "Chicago",
"addressRegion": "IL",
"postalCode": "60601",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 41.8872,
"longitude": -87.6246
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "08:00",
"closes": "18:00"
}
]
}Typed Properties Specification (6 Fields)
Key Schema.org properties and sub-objects required to qualify for rich snippet treatment in Google Search.
| Property | Expected Type | Status | Description & Example |
|---|---|---|---|
| name | Text | Required | Official clinic medical facility name. e.g. Horizon Integrated Medical Center |
| medicalSpecialty | MedicalSpecialty | URL | Required | Medical specialty (e.g. PrimaryCare, Pediatrics, Cardiology). e.g. https://schema.org/PrimaryCare |
| address | PostalAddress | Required | Clinical facility address. e.g. { "@type": "PostalAddress", ... } |
| geo | GeoCoordinates | Required | GPS coordinates. e.g. { "@type": "GeoCoordinates", ... } |
| telephone | Text | Required | Clinic front desk reception phone number. e.g. +1-312-555-0190 |
| isAcceptingNewPatients | Boolean | Recommended | Declares whether clinic is onboarding new patient bookings. e.g. true |
Google Search Console Pitfalls & Critical Warnings
Avoid these 3 common validation traps, parser errors, and algorithmic policy penalties when deploying MedicalBusiness schema.
Omitting medicalSpecialty Schema.org URI
Writing plain text 'primary care' instead of linked Schema.org MedicalSpecialty URI slows medical entity disambiguation.
Use canonical Schema.org medical specialty URIs (e.g. https://schema.org/PrimaryCare).
Missing isAcceptingNewPatients Flag
Failing to declare patient intake status omits key rich snippet signal for prospective patients.
Set isAcceptingNewPatients: true explicitly.
Mismatched Clinic Emergency Phone vs General Booking
Providing a non-functioning emergency contact number.
Verify clinic telephone connects to staffed intake desks.
Recommended Implementation Scenarios
Related Schema Blueprints
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Physician & Medical Specialist Schema Markup (JSON-LD Blueprint)
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Pharmacy & Retail Dispensary Schema (JSON-LD Blueprint)
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