Music Festival & Multi-Day Tour Schema Markup (JSON-LD)
Structured data for multi-stage music festivals, concert tours, headline artists, sub-events, camping passes, and tiered ticketing.
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Production JSON-LD Code Block
Embed this structured data block directly into your HTML <head> or framework layout template.
{
"@context": "https://schema.org",
"@type": "MusicEvent",
"name": "Aetheria Electronic Music & Arts Festival 2026",
"startDate": "2026-08-21T14:00:00-07:00",
"endDate": "2026-08-23T23:59:00-07:00",
"eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
"eventStatus": "https://schema.org/EventScheduled",
"location": {
"@type": "Place",
"name": "High Sierra Festival Grounds",
"address": {
"@type": "PostalAddress",
"streetAddress": "450 Meadow Way",
"addressLocality": "Truckee",
"addressRegion": "CA",
"postalCode": "96161",
"addressCountry": "US"
}
},
"performer": [
{
"@type": "MusicGroup",
"name": "Aether Dynamics",
"sameAs": "https://www.wikidata.org/wiki/Q8891234"
},
{
"@type": "Person",
"name": "DJ Solaris"
}
],
"organizer": {
"@type": "Organization",
"name": "Vortex Music Global",
"url": "https://omniseotools.com"
},
"offers": [
{
"@type": "Offer",
"name": "3-Day General Admission Pass",
"price": "349.00",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"url": "https://omniseotools.com/festivals/aetheria/tickets"
},
{
"@type": "Offer",
"name": "VIP Backstage & Camping Pass",
"price": "699.00",
"priceCurrency": "USD",
"availability": "https://schema.org/LimitedAvailability",
"url": "https://omniseotools.com/festivals/aetheria/vip"
}
]
}Typed Properties Specification (8 Fields)
Key Schema.org properties and sub-objects required to qualify for rich snippet treatment in Google Search.
| Property | Expected Type | Status | Description & Example |
|---|---|---|---|
| name | string | Required | Official title of the music festival or concert tour. e.g. Aetheria Electronic Music & Arts Festival 2026 |
| startDate | string (ISO 8601) | Required | Festival opening gate datetime. e.g. 2026-08-21T14:00:00-07:00 |
| endDate | string (ISO 8601) | Required | Festival conclusion datetime. e.g. 2026-08-23T23:59:00-07:00 |
| location | Place | Required | Outdoor festival grounds or arena venue. e.g. { '@type': 'Place', 'name': 'High Sierra Festival Grounds' } |
| performer | MusicGroup[] | Person[] | Required | Headline bands, solo artists, and DJ acts on the lineup. e.g. [ { '@type': 'MusicGroup', 'name': 'Aether Dynamics' } ] |
| offers | Offer[] | Required | Multi-tiered ticket packages (GA, VIP, Camping). e.g. [ { '@type': 'Offer', 'name': '3-Day GA', 'price': '349.00' } ] |
| organizer | Organization | Required | Festival promoter or production company. e.g. { '@type': 'Organization', 'name': 'Vortex Music Global' } |
| subEvent | Event[] | Recommended | Individual stage performances or daily schedules nested under festival. e.g. [ { '@type': 'MusicEvent', 'name': 'Stage 1 Saturday Lineup' } ] |
Google Search Console Pitfalls & Critical Warnings
Avoid these 3 common validation traps, parser errors, and algorithmic policy penalties when deploying MusicEvent schema.
Missing Performer Array on Music Events
Publishing MusicEvent without specifying lineup artists or performers.
Always populate performer with an array of MusicGroup or Person nodes.
Incomplete Multi-Day Date Ranges
Specifying only a single day date for a 3-day festival weekend.
Ensure endDate accurately reflects the final evening conclusion time.
Missing Ticket Availability Enum
Omitting availability property on sold-out or limited ticket tiers.
Use Schema.org enums: InStock, SoldOut, or LimitedAvailability.
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