Pizzeria, Wood-Fired Pizza & Delivery Schema Markup (JSON-LD)
Structured data for pizzerias, Neapolitan wood-fired slice shops, and delivery services, modeling delivery service areas, online ordering URLs, topping catalogs, and payment methods.
Displayed below main page header or above the tool container. • Zero CLS Container
Production JSON-LD Code Block
Embed this structured data block directly into your HTML <head> or framework layout template.
{
"@context": "https://schema.org",
"@type": "PizzaRestaurant",
"@id": "https://example.com/pizza/vesuvio-crust#restaurant",
"name": "Vesuvio Wood-Fired Neapolitan Pizzeria",
"description": "Authentic wood-fired Neapolitan pizza fermented for 72 hours, baked at 900 degrees with San Marzano tomatoes and fresh mozzarella di bufala.",
"telephone": "+1-206-555-0166",
"priceRange": "$$",
"servesCuisine": [
"Pizza",
"Neapolitan Pizza",
"Italian",
"Calzones"
],
"paymentAccepted": "Cash, Credit Card, Apple Pay, Online Ordering",
"menu": "https://example.com/pizza/vesuvio-crust/menu",
"areaServed": [
{
"@type": "AdministrativeArea",
"name": "Downtown Seattle"
},
{
"@type": "AdministrativeArea",
"name": "Capitol Hill"
},
{
"@type": "AdministrativeArea",
"name": "Belltown"
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "1812 Pike Place, Suite 101",
"addressLocality": "Seattle",
"addressRegion": "WA",
"postalCode": "98101",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 47.6088,
"longitude": -122.3409
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Sunday"
],
"opens": "11:00",
"closes": "22:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Friday",
"Saturday"
],
"opens": "11:00",
"closes": "23:30"
}
]
}Typed Properties Specification (7 Fields)
Key Schema.org properties and sub-objects required to qualify for rich snippet treatment in Google Search.
| Property | Expected Type | Status | Description & Example |
|---|---|---|---|
| name | Text | Required | Commercial trade name of the pizzeria. e.g. Vesuvio Wood-Fired Neapolitan Pizzeria |
| servesCuisine | Text | Required | Pizza styles and Italian specialties served. e.g. Pizza, Neapolitan Pizza, Italian |
| areaServed | AdministrativeArea | GeoShape | Required | Designated neighborhood delivery zones and radius. e.g. Downtown Seattle, Capitol Hill, Belltown |
| priceRange | Text | Required | Price classification tier ($$ for artisan wood-fired pizzerias). e.g. $$ |
| menu | URL | Required | Direct link to online ordering and digital pizza menu. e.g. https://example.com/pizza/vesuvio-crust/menu |
| address | PostalAddress | Required | Storefront kitchen address. e.g. 1812 Pike Place, Seattle, WA 98101 |
| paymentAccepted | Text | Required | Accepted tender formats for counter and delivery orders. e.g. Cash, Credit Card, Apple Pay, Online Ordering |
Google Search Console Pitfalls & Critical Warnings
Avoid these 3 common validation traps, parser errors, and algorithmic policy penalties when deploying PizzaRestaurant schema.
Missing areaServed for Dedicated Delivery Operations
Failing to declare delivery zones prevents Google from understanding delivery radius boundaries in localized mobile queries.
Specify `areaServed` with explicit neighborhoods or delivery postal codes.
Using Generic Restaurant Instead of PizzaRestaurant
Under-specifying as generic `Restaurant` misses pizza-specific visual carousels and filtering chips.
Use Schema.org `@type`: 'PizzaRestaurant'.
Unlinked Online Ordering Action Target
Omitting the direct `menu` URL forces users through unnecessary homepage clicks.
Provide direct online ordering menu URL in `menu` property.
Recommended Implementation Scenarios
Related Schema Blueprints
Explore complementary structured data blueprints across the Local Business cluster.
Food Truck & Mobile Kitchen Catering Schema Markup (JSON-LD)
Fine Dining Tasting Menu & Michelin-Style Restaurant Schema Markup (JSON-LD)
All-You-Can-Eat Buffet & Banquet Restaurant Schema Markup (JSON-LD)
Craft Brewery & Taproom Tasting Room Schema Markup (JSON-LD)
Displayed below main page header or above the tool container. • Zero CLS Container