RealEstateAgent & Property Brokerage Schema (JSON-LD Blueprint)
Structured data for real estate agencies, commercial brokerages, and property managers with service area polygons, agent logos, and active listings.
Displayed below main page header or above the tool container. • Zero CLS Container
Production JSON-LD Code Block
Embed this structured data block directly into your HTML <head> or framework layout template.
{
"@context": "https://schema.org",
"@type": "RealEstateAgent",
"@id": "https://omniseotools.com/demo/real-estate#brokerage",
"name": "Vanguard Luxury Real Estate Group",
"url": "https://omniseotools.com/demo/real-estate",
"logo": "https://omniseotools.com/images/demo/re-logo.png",
"image": "https://omniseotools.com/images/demo/brokerage-office.jpg",
"telephone": "+1-305-555-0164",
"priceRange": "$$",
"areaServed": [
{
"@type": "City",
"name": "Miami"
},
{
"@type": "City",
"name": "Miami Beach"
},
{
"@type": "City",
"name": "Coral Gables"
}
],
"makesOffer": [
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Luxury Waterfront Residential Property Brokerage"
}
},
{
"@type": "Offer",
"itemOffered": {
"@type": "Service",
"name": "Commercial Real Estate Acquisition & Leasing"
}
}
],
"address": {
"@type": "PostalAddress",
"streetAddress": "800 Brickell Avenue, Suite 1400",
"addressLocality": "Miami",
"addressRegion": "FL",
"postalCode": "33131",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 25.7654,
"longitude": -80.1908
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday"
],
"opens": "09:00",
"closes": "19:00"
}
]
}Typed Properties Specification (7 Fields)
Key Schema.org properties and sub-objects required to qualify for rich snippet treatment in Google Search.
| Property | Expected Type | Status | Description & Example |
|---|---|---|---|
| areaServed | Array<City | Place> | Required | Target municipal markets, neighborhoods, and metropolitan areas. e.g. [{ "@type": "City", "name": "Miami" }] |
| makesOffer | Array<Offer> | Required | Brokerage services (Residential Sales, Luxury Rentals, Commercial Leasing). e.g. [{ "@type": "Offer", ... }] |
| logo | URL | Required | Official brokerage brand emblem. e.g. https://.../logo.png |
| address | PostalAddress | Required | Brokerage physical office headquarters. e.g. { "@type": "PostalAddress", ... } |
| telephone | Text | Required | Direct brokerage phone. e.g. +1-305-555-0164 |
| geo | GeoCoordinates | Required | Office GPS coordinates. e.g. { "@type": "GeoCoordinates", ... } |
| priceRange | Text | Recommended | Price tier indication. e.g. $$ |
Google Search Console Pitfalls & Critical Warnings
Avoid these 3 common validation traps, parser errors, and algorithmic policy penalties when deploying RealEstateAgent schema.
Using Single Agent Schema for Multi-Agent Brokerage Firm
Mixing individual RealEstateAgent Person markup with brokerage Organization nodes creates entity conflicts.
Use RealEstateAgent as LocalBusiness entity for firm and nest individual agents under employee.
Missing areaServed Neighborhood Granularity
Only listing country code without specifying target cities or sub-boroughs.
Enumerate key sub-markets in areaServed.
Missing Brokerage Logo Asset
Omitting the logo property in RealEstateAgent schema.
Provide absolute URL to transparent PNG or SVG logo.
Recommended Implementation Scenarios
Related Schema Blueprints
Explore complementary structured data blueprints across the Local Business cluster.
LegalService & Law Firm Schema Markup (JSON-LD Blueprint)
FinancialService & Wealth Management Schema (JSON-LD)
InsuranceAgency & Brokerage Schema (JSON-LD Blueprint)
MovingCompany & Relocation Services Schema (JSON-LD)
Displayed below main page header or above the tool container. • Zero CLS Container