ShopifyApp & E-Commerce Integration Schema (JSON-LD Blueprint)
Structured data for Shopify App Store listings, headless e-commerce integrations, and Liquid theme extensions with monthly pricing and review scores.
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Production JSON-LD Code Block
Embed this structured data block directly into your HTML <head> or framework layout template.
{
"@context": "https://schema.org",
"@type": "SoftwareApplication",
"name": "OmniSEO Merchant Schema & Rich Snippets for Shopify",
"applicationCategory": "BusinessApplication",
"operatingSystem": "Shopify Online Store 2.0, Hydrogen, Liquid",
"softwareVersion": "3.1.0",
"installUrl": "https://apps.shopify.com/omniseo-merchant-schema",
"offers": {
"@type": "Offer",
"price": "19.00",
"priceCurrency": "USD",
"description": "Monthly subscription with 14-day free trial."
},
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.9",
"reviewCount": "580"
},
"description": "Automated Shopify App for generating 2026 Google Merchant Center-compliant Product, Offer, and Review JSON-LD structured data."
}Typed Properties Specification (6 Fields)
Key Schema.org properties and sub-objects required to qualify for rich snippet treatment in Google Search.
| Property | Expected Type | Status | Description & Example |
|---|---|---|---|
| installUrl | URL | Required | Direct official Shopify App Store listing URL. e.g. https://apps.shopify.com/... |
| offers | Offer | Required | Monthly recurring subscription price and trial duration. e.g. { "@type": "Offer", "price": "19.00", "priceCurrency": "USD" } |
| operatingSystem | Text | Required | Supported store architectures (Shopify OS 2.0, Liquid, Hydrogen). e.g. Shopify Online Store 2.0, Liquid |
| applicationCategory | Text | Required | Classified as 'BusinessApplication'. e.g. BusinessApplication |
| softwareVersion | Text | Required | Current app release build. e.g. 3.1.0 |
| aggregateRating | AggregateRating | Recommended | Shopify App Store merchant rating score. e.g. { "@type": "AggregateRating", "ratingValue": "4.9" } |
Google Search Console Pitfalls & Critical Warnings
Avoid these 3 common validation traps, parser errors, and algorithmic policy penalties when deploying SoftwareApplication schema.
Missing Free Trial Terms in offers
Failing to state '14-day free trial' in offers description leads to lower conversion from SERP pricing badges.
Document trial period inside offers description.
Missing Official Shopify App Store installUrl
Linking to an unverified private developer URL instead of the official Shopify App Store.
Use canonical apps.shopify.com URL.
Omitting Online Store 2.0 Theme Compatibility
Failing to state OS 2.0 app block support in operatingSystem.
Include 'Shopify Online Store 2.0' in operatingSystem.
Recommended Implementation Scenarios
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