Alpine Ski Resort & Winter Mountain Trail Schema Markup (JSON-LD)
Structured data for alpine ski resorts, snowboard parks, and mountain lift systems, detailing skiable acreage, lift counts, trail difficulty breakdown, vertical drop, and lift ticket passes.
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Production JSON-LD Code Block
Embed this structured data block directly into your HTML <head> or framework layout template.
{
"@context": "https://schema.org",
"@type": "SkiResort",
"@id": "https://example.com/ski/summit-peak#resort",
"name": "Summit Peak Alpine Ski Resort",
"description": "World-class alpine ski and snowboard resort featuring 3,500 skiable acres, 14 high-speed chairlifts, 3,100ft vertical drop, and terrain parks across 110 marked trails.",
"telephone": "+1-970-555-0194",
"priceRange": "$$$$",
"address": {
"@type": "PostalAddress",
"streetAddress": "1000 Mountain Village Way",
"addressLocality": "Breckenridge",
"addressRegion": "CO",
"postalCode": "80424",
"addressCountry": "US"
},
"amenityFeature": [
{
"@type": "LocationFeatureSpecification",
"name": "14 High-Speed Chairlifts & Gondolas",
"value": true
},
{
"@type": "LocationFeatureSpecification",
"name": "110 Marked Trails: 20% Beginner, 45% Intermediate, 35% Expert",
"value": true
},
{
"@type": "LocationFeatureSpecification",
"name": "3,100 Feet Continuous Vertical Drop",
"value": true
}
],
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday",
"Sunday"
],
"opens": "08:30",
"closes": "16:00",
"validFrom": "2026-11-15",
"validThrough": "2027-04-20"
}
],
"offers": {
"@type": "Offer",
"name": "Adult Full-Day Mountain Lift Ticket",
"price": "169",
"priceCurrency": "USD"
}
}Typed Properties Specification (7 Fields)
Key Schema.org properties and sub-objects required to qualify for rich snippet treatment in Google Search.
| Property | Expected Type | Status | Description & Example |
|---|---|---|---|
| name | Text | Required | Official commercial mountain resort brand name. e.g. Summit Peak Alpine Ski Resort |
| address | PostalAddress | Required | Physical base lodge street address and ski village postal municipality. e.g. { "@type": "PostalAddress", "streetAddress": "1000 Mountain Village Way", ... } |
| telephone | Text | Required | Main snow report and mountain ticket office contact telephone. e.g. +1-970-555-0194 |
| amenityFeature | Array<LocationFeatureSpecification> | Required | Mountain statistics including lift count, trail difficulty percentages, vertical drop, and snowmaking coverage. e.g. [{ "@type": "LocationFeatureSpecification", "name": "14 High-Speed Chairlifts & Gondolas", "value": true }] |
| openingHoursSpecification | Array<OpeningHoursSpecification> | Required | Winter ski season operational hours with validFrom and validThrough dates. e.g. [{ "@type": "OpeningHoursSpecification", "opens": "08:30", "closes": "16:00" }] |
| offers | Offer | Required | Daily lift ticket pass rates, season pass subscriptions, and equipment rental fees. e.g. { "@type": "Offer", "name": "Adult Full-Day Mountain Lift Ticket", "price": "169", "priceCurrency": "USD" } |
| priceRange | Text | Recommended | Resort expenditure bracket indicator ($$$$). e.g. $$$$ |
Google Search Console Pitfalls & Critical Warnings
Avoid these 3 common validation traps, parser errors, and algorithmic policy penalties when deploying SkiResort schema.
Missing Seasonal Operating Dates on Ski Lifts
Failing to define validFrom and validThrough dates causes Google to report ski lifts as closed during peak fall booking months.
Use validFrom/validThrough inside openingHoursSpecification.
Using Generic Resort Instead of SkiResort
Using standard Resort without the specialized SkiResort type prevents Google from surfacing live snow report widgets.
Use the dedicated '@type: SkiResort' entity.
Omitting Trail Difficulty Breakdown
Skiers and snowboarders search by skill level (beginner vs double black diamond); omitting trail percentages limits topical authority.
Include percentage difficulty breakdowns in amenityFeature.
Recommended Implementation Scenarios
Related Schema Blueprints
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