Tattoo Studio & Body Piercing Parlor Schema Markup (JSON-LD)
Structured data for custom tattoo studios, cosmetic microblading clinics, and certified body piercing parlors, modeling resident artists, sterilization standards, appointment policies, and pricing.
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Production JSON-LD Code Block
Embed this structured data block directly into your HTML <head> or framework layout template.
{
"@context": "https://schema.org",
"@type": "TattooParlor",
"@id": "https://example.com/tattoo/sacred-ink#studio",
"name": "Sacred Ink Custom Tattoo & Body Piercing Studio",
"description": "Award-winning custom tattoo studio and APP-certified body piercing parlor specializing in fine-line blackwork, traditional Japanese irezumi, and implant-grade titanium jewelry.",
"telephone": "+1-512-555-0149",
"priceRange": "$$$",
"paymentAccepted": "Cash, Credit Card, Apple Pay",
"address": {
"@type": "PostalAddress",
"streetAddress": "1604 South Congress Avenue",
"addressLocality": "Austin",
"addressRegion": "TX",
"postalCode": "78704",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 30.2482,
"longitude": -97.7501
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Tuesday",
"Wednesday",
"Thursday",
"Friday",
"Saturday"
],
"opens": "12:00",
"closes": "21:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Sunday"
],
"opens": "12:00",
"closes": "18:00"
}
]
}Typed Properties Specification (7 Fields)
Key Schema.org properties and sub-objects required to qualify for rich snippet treatment in Google Search.
| Property | Expected Type | Status | Description & Example |
|---|---|---|---|
| name | Text | Required | Official studio name. e.g. Sacred Ink Custom Tattoo & Body Piercing Studio |
| paymentAccepted | Text | Required | Accepted payment methods (Cash, Credit Card, Apple Pay). e.g. Cash, Credit Card, Apple Pay |
| priceRange | Text | Required | Studio hourly rate tier ($$$ for custom artist work). e.g. $$$ |
| address | PostalAddress | Required | Physical storefront location address. e.g. 1604 South Congress Avenue, Austin, TX 78704 |
| openingHoursSpecification | OpeningHoursSpecification | Required | Studio operating schedule for consultations and walk-ins. e.g. Tue-Sat 12:00-21:00, Sun 12:00-18:00 (Closed Mon) |
| geo | GeoCoordinates | Required | Precise coordinates for walk-in foot traffic. e.g. 30.2482, -97.7501 |
| telephone | Text | Required | Studio front desk booking telephone number. e.g. +1-512-555-0149 |
Google Search Console Pitfalls & Critical Warnings
Avoid these 3 common validation traps, parser errors, and algorithmic policy penalties when deploying TattooParlor schema.
Using Generic HealthAndBeautyBusiness Instead of TattooParlor
Classifying a custom tattoo studio as a generic spa or beauty salon misses tattoo-specific local search intents.
Use Schema.org `@type`: 'TattooParlor' (subclass of LocalBusiness).
Omission of Walk-In vs Appointment Policies
Failing to clarify whether the shop accepts walk-ins or is appointment-only creates friction for prospective clients.
Clarify walk-in availability and booking policies in `description`.
Missing Accepted Payment Methods
Many tattoo shops operate as cash-only or require cash deposits; omitting `paymentAccepted` causes customer confusion.
Specify exact payment formats accepted in `paymentAccepted`.
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Displayed below main page header or above the tool container. • Zero CLS Container