Yoga & Reformer Pilates Boutique Studio Schema Markup (JSON-LD)
Structured data for boutique hot yoga studios, Vinyasa centers, and Reformer Pilates studios, detailing Allegro 2 reformers, heated rooms, instructor certifications, class drop-in rates, and memberships.
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Production JSON-LD Code Block
Embed this structured data block directly into your HTML <head> or framework layout template.
{
"@context": "https://schema.org",
"@type": "HealthClub",
"@id": "https://example.com/studio/sol-vinyasa-pilates#studio",
"name": "Sol Flow Heated Yoga & Reformer Pilates Studio",
"description": "Boutique wellness studio offering infrared heated Vinyasa yoga, classical Reformer Pilates, sound baths, and prenatal movement classes led by RYT-500 certified instructors.",
"telephone": "+1-619-555-0176",
"priceRange": "$$$",
"address": {
"@type": "PostalAddress",
"streetAddress": "1450 University Avenue",
"addressLocality": "San Diego",
"addressRegion": "CA",
"postalCode": "92103",
"addressCountry": "US"
},
"amenityFeature": [
{
"@type": "LocationFeatureSpecification",
"name": "Custom Infrared Radiant Heating Panels (102°F / 40% Humidity)",
"value": true
},
{
"@type": "LocationFeatureSpecification",
"name": "12 Balanced Body Allegro 2 Reformer Towers",
"value": true
},
{
"@type": "LocationFeatureSpecification",
"name": "Luxury Showers & Complimentary Manduka Mat Towels",
"value": true
}
],
"offers": {
"@type": "Offer",
"name": "New Student Unlimited 2-Week Intro Pass",
"price": "49",
"priceCurrency": "USD"
}
}Typed Properties Specification (6 Fields)
Key Schema.org properties and sub-objects required to qualify for rich snippet treatment in Google Search.
| Property | Expected Type | Status | Description & Example |
|---|---|---|---|
| name | Text | Required | Official studio trading name. e.g. Sol Flow Heated Yoga & Reformer Pilates Studio |
| address | PostalAddress | Required | Physical studio street address. e.g. { "@type": "PostalAddress", "streetAddress": "1450 University Avenue", ... } |
| telephone | Text | Required | Studio front desk phone contact. e.g. +1-619-555-0176 |
| amenityFeature | Array<LocationFeatureSpecification> | Required | Studio amenities like infrared heating, Reformer equipment, showers, and towel service. e.g. [{ "@type": "LocationFeatureSpecification", "name": "12 Balanced Body Allegro 2...", "value": true }] |
| offers | Offer | Required | Introductory offers, drop-in class rates, and monthly unlimited memberships. e.g. { "@type": "Offer", "name": "New Student Unlimited 2-Week Intro Pass", "price": "49", "priceCurrency": "USD" } |
| priceRange | Text | Recommended | Studio price bracket ($$$). e.g. $$$ |
Google Search Console Pitfalls & Critical Warnings
Avoid these 3 common validation traps, parser errors, and algorithmic policy penalties when deploying HealthClub schema.
Confusing Mat Pilates with Reformer Equipment
Failing to explicitly declare Reformer equipment causes lost traffic from high-intent Reformer searchers.
Specify Reformer machine counts in amenityFeature.
Missing Infrared / Heated Specs on Hot Yoga Studios
Omitting exact temperature and humidity parameters prevents matching hot yoga specific search queries.
Include infrared temperature specifications in structured amenities.
Omitting New Student Intro Offers
Boutique studios rely on intro passes to convert search traffic; omitting them deprives search snippets of attractive price anchors.
Structure intro pass pricing under offers.
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Displayed below main page header or above the tool container. • Zero CLS Container