Live Esports Tournament & Championship Event Schema Markup (JSON-LD)
Structured data for competitive esports tournaments, gaming championships, and live streamed finals, detailing video game title, prize pool, live Twitch/YouTube streams, arena venue, and ticket sales.
Displayed below main page header or above the tool container. • Zero CLS Container
Production JSON-LD Code Block
Embed this structured data block directly into your HTML <head> or framework layout template.
{
"@context": "https://schema.org",
"@type": "SportsEvent",
"@id": "https://example.com/events/apex-championship-2026#event",
"name": "Global Valorant Champions Tour (VCT) 2026 Grand Finals",
"description": "Live 3-day esports championship tournament featuring the world's top 8 professional Valorant teams competing for a $1,000,000 prize pool with live arena audience and 4K broadcast stream.",
"startDate": "2026-11-20T17:00:00-08:00",
"endDate": "2026-11-22T22:00:00-08:00",
"eventAttendanceMode": "https://schema.org/MixedEventAttendanceMode",
"eventStatus": "https://schema.org/EventScheduled",
"location": {
"@type": "Place",
"name": "Crypto.com Arena",
"address": {
"@type": "PostalAddress",
"streetAddress": "1111 South Figueroa Street",
"addressLocality": "Los Angeles",
"addressRegion": "CA",
"postalCode": "90015",
"addressCountry": "US"
}
},
"organizer": {
"@type": "Organization",
"name": "Riot Games & Apex Esports League",
"url": "https://example.com"
},
"offers": {
"@type": "Offer",
"name": "3-Day Arena General Admission Tournament Pass",
"price": "149",
"priceCurrency": "USD",
"availability": "https://schema.org/InStock",
"url": "https://example.com/tickets/vct-finals-2026"
}
}Typed Properties Specification (8 Fields)
Key Schema.org properties and sub-objects required to qualify for rich snippet treatment in Google Search.
| Property | Expected Type | Status | Description & Example |
|---|---|---|---|
| name | Text | Required | Official esports tournament headline including video game title and championship stage. e.g. Global Valorant Champions Tour (VCT) 2026 Grand Finals |
| startDate | DateTime (ISO 8601) | Required | Tournament start date and local time with timezone offset. e.g. 2026-11-20T17:00:00-08:00 |
| endDate | DateTime (ISO 8601) | Required | Championship grand final conclusion timestamp. e.g. 2026-11-22T22:00:00-08:00 |
| eventAttendanceMode | EventAttendanceModeEnumeration | Required | Enumerated mode (MixedEventAttendanceMode for arena audience + live online broadcast). e.g. https://schema.org/MixedEventAttendanceMode |
| location | Place | Required | Physical arena, stadium, or convention center hosting the tournament stage. e.g. { "@type": "Place", "name": "Crypto.com Arena", ... } |
| organizer | Organization | Required | Game publisher, tournament organizer, or esports league. e.g. { "@type": "Organization", "name": "Riot Games & Apex Esports League" } |
| offers | Offer | Required | Spectator arena pass ticket price, currency, availability, and official booking URL. e.g. { "@type": "Offer", "name": "3-Day Arena General Admission...", "price": "149", "priceCurrency": "USD" } |
| eventStatus | EventStatusType | Recommended | Event lifecycle status (e.g. EventScheduled, EventPostponed). e.g. https://schema.org/EventScheduled |
Google Search Console Pitfalls & Critical Warnings
Avoid these 3 common validation traps, parser errors, and algorithmic policy penalties when deploying SportsEvent schema.
Missing MixedEventAttendanceMode for Hybrid Broadcast Events
Tagging esports events as OfflineEventAttendanceMode hides the event from global online broadcast streaming viewers.
Use 'https://schema.org/MixedEventAttendanceMode' when streaming online.
Missing ISO 8601 Timezone Offsets on Start Time
Esports viewers span global time zones; omitting the timezone offset (e.g., -08:00) causes Google to display match times in the wrong local hour.
Always append explicit timezone offsets on startDate and endDate.
Omitting Video Game Title in Description and Name
Failing to state the exact game title (Valorant, CS2, League of Legends) hurts topical ranking for gamer queries.
Include video game title prominently in both name and description.
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Displayed below main page header or above the tool container. • Zero CLS Container